Smedium sized business marketing plan
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The quality of service which will be delivered to the customer will be one of the primary factors for the success of the organization. The long term objective of the organization should also include the expansion of the units in different states of the United States of America and based on the response should also consider the idea of international expansion.
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A considerable amount of sales is targeted in the first year near about $ 500 k and to increase the margin of the profit in the second year. The objectives of Eat, Sip, and Read are to become a popular brand name among its customer which will comprise of a large section of the youths. Another mission of Eat, Sip, and Read is to provide a workplace for the employers where they will be kept on motivating to perform their best and will be rewarded based on their performance. Gaining fair amount of profit for the organization is also a primary mission so that the owners are also satisfied. The mission for the organization is to provide a coffee shop for the customers where they can also enjoy their reading habits. Both operational and tactical planning is being done by the business plans and helps in devising ways for implementation of the overall goals of the business in the daily activities (Standard Business Plans, n. The business plan also can help as a tool which could be used in the decision making process and in the evaluation of the performance of the business. The coffee shop business plan is aimed at highlighting the framework of the new business which is to be set up including the goals, strategies and the process of the implementation of the plans. The ambience of the shop is aimed at providing an atmosphere where the users can concentrate on their readings as well as enjoy a wide range of cuisines. The main attraction of it will be the book store inside the outlet where the customers can either read the books inside the shops and may also purchase them if they wish.
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Eat, Sip and Read will give customers a pleasant atmosphere in the restaurant where they can taste the favorite variety of coffees and food, as well as access to the coffee shop’s books. The business plan is a medium-sized coffee shop for Eat, Sip and Read that will also deal with coffee shops in the posh area near Santa Cruz University of California.